RWE Events is pleased to announce Canadian Tire as the presenting sponsor of the inaugural Santa’s Parade of Lights, set to take place downtown on November 21, 2015 at 4:30 p.m.
“We are thrilled to have Canadian Tire sign on as presenting sponsor,” said Dean Heuman, vice-president of RWE Events. “As a premier supplier of Christmas lights and decorations, Canadian Tire is the ideal partner to help us usher in the holiday season.”
A Canadian retail icon since 1922, Canadian Tire has a passion for celebrating life in Canada and strives to connect communities from coast to coast. In recent years there has been a real emphasis on celebrating winter. What better way to celebrate than by gathering with friends, family and community to kick off the holiday season.
“On behalf of the Edmonton Canadian Tire Dealers, we are honoured to be a part of this first-time event,” says Jim Gamble, Associate Dealer and Owner of Currents Drive Canadian Tire. “Christmas is a special holiday at Canadian Tire. We provide an extensive selection of festive decorations and accessories to brighten every home in Canada during this magical season. The opportunity to contribute to a holiday event like the Parade of Lights helps reinforce our commitment to community.”
Locally owned and operated Canadian Tire stores have joined together to participate as the parade’s presenting sponsor. The parade will begin on the corner of Jasper Ave and 99 St, will travel approximately 1.75 km and will last about 30 – 40 minutes.
Businesses and community groups are encouraged to participate in Santa’s Parade of Lights with a parade entry and by becoming a sponsor.
For more information about Santa’s Parade of Lights, visit www.edmontonsantaparade.com
For media interviews, please contact:
780-732-7213 Ext. 204