2015 Santa’s Parade of Lights Presented by Canadian Tire

RWE Events is pleased to announce Canadian Tire as the presenting sponsor of the inaugural Santa’s Parade of Lights, set to take place downtown on November 21, 2015 at 4:30 p.m.

“We are thrilled to have Canadian Tire sign on as presenting sponsor,” said Dean Heuman, vice-president of RWE Events. “As a premier supplier of Christmas lights and decorations, Canadian Tire is the ideal partner to help us usher in the holiday season.”

A Canadian retail icon since 1922, Canadian Tire has a passion for celebrating life in Canada and strives to connect communities from coast to coast.  In recent years there has been a real emphasis on celebrating winter. What better way to celebrate than by gathering with friends, family and community to kick off the holiday season. 

“On behalf of the Edmonton Canadian Tire Dealers, we are honoured to be a part of this first-time event,” says Jim Gamble, Associate Dealer and Owner of Currents Drive Canadian Tire. “Christmas is a special holiday at Canadian Tire. We provide an extensive selection of festive decorations and accessories to brighten every home in Canada during this magical season. The opportunity to contribute to a holiday event like the Parade of Lights helps reinforce our commitment to community.”

Locally owned and operated Canadian Tire stores have joined together to participate as the parade’s presenting sponsor. The parade will begin on the corner of Jasper Ave and 99 St, will travel approximately 1.75 km and will last about 30 – 40 minutes.

Businesses and community groups are encouraged to participate in Santa’s Parade of Lights with a parade entry and by becoming a sponsor.

For more information about Santa’s Parade of Lights, visit www.edmontonsantaparade.com


For media interviews, please contact:

Nisa Drozdowski

Focus Communications

780-732-7213 Ext. 204


A New Winter Event is Coming to Edmonton!

RWE Events Announces Santa's Parade of Lights

Edmonton, AB, May 25, 2015 – Today, RWE Events announced that Santa will be coming to town a little early this year! He will make an appearance at the Santa's Parade of Lights to take place downtown on November 21, 2015 at 4:30 p.m.

With last year's announcement that the  indoor Santa parade is discontinued, RWE Events is spearheading this new outdoor event which incorporates the wonder of sparkling lights with the opportunity to experience and participate in the joy of the holiday season as a community.

 “RWE Events believes in producing local events—events put on by Edmontonians for Edmontonians,” says RWE Vice President, Dean Heuman. “Christmas is a time for people and families to come together to celebrate.  A festive parade, twinkling with lights and colours and complete with Santa, will surely help to foster a sense of community and good will.”

Santa’s Parade of Lights entries will be required to incorporate lights into their design for the 1.75km parade. Adjacent businesses on route will be encouraged to participate by decorating their storefronts, adding to what is always a magical season in Edmonton.

Businesses and community groups can join in Santa's Parade of Lights with a parade entry, and by becoming a sponsor at www.edmontonsantaparade.com.

RWE Events is a not-for-profit organization founded by three Edmonton businessmen who believe spectators should not only be entertained, but also actively engaged. They envision, organize and produce events with a focus on celebrating as a community, while supporting local businesses, vendors and talent whenever possible.

For more information about Santa's Parade of Lights, visit www.edmontonsantaparade.com


Media Contact:
Sue Heuman
780-732-7213 Ext. 202